Outreach and Innovation Are Necessary for Growth and Survival

The Society for Humanistic Judaism is very small. Its affiliated congregations are also small, and many only have one or two shabbat services a month. In order for Humanistic Judaism to survive as a Jewish movement into the future, it must innovate and grow. The means to doing this will be long and complicated, but will necessarily include outreach to the unaffiliated and the intermarried, the creation of new congregations, and dynamic and engaging services and programs.

Humanistic Judaism could become the most popular denomination of Judaism. Its values and approach to Judaism largely align with the values of secular and unaffiliated Jews, but the target demographic of Humanistic Judaism is largely unaware of its existence. In order to reach those Jews, the SHJ must clarify and simplify its message to only a few sentences. It must then begin a large scale advertising campaign, particularly in areas heavily populated by Jews, using this message. This message should be sure to include information about the SHJ’s acceptance for intermarried, single, LGBTQ, and patrilineal or “part Jewish” people. Furthermore, the SHJ should make it clear that gentiles are absolutely welcome to join Humanistic congregations. In order to ensure the efficacy of the outreach campaign, outreach to gentiles will be necessary, particularly gentiles who already identify with Humanism or who are alienated from other religions, like LGBTQ people.

If or when the outreach campaign is showing signs of success, it would then be time to begin a policy of beginning new congregations in other areas. The SHJ could follow the example of the American Unitarian Association (now joined with the Universalist Church in the Unitarian Universalist Association) and begin a fellowship movement. This was an AUA policy of “church planting” where a representative would gather interested individuals in an area to come together to start a lay-led Unitarian congregation. While the results of this policy were mixed, it is undeniable that Unitarian Universalism ceased to be a strictly New England denomination because of this growth strategy. If the SHJ is going to grow, forming new congregations in new areas in conjunction with the outreach campaign will be a necessary component.

And lastly, the shabbat and holiday services, as well as the synagogue programs that are offered will have to be examined for their successes as well as their failures. Innovation will be necessary if the outreach campaign is going to have continuing results into the future. Adult education and other activities groups will be a key component in the success of Humanistic synagogues. Many Humanistic congregations only meet once or twice a month for shabbat services. Clearly, weekly services do not fulfill the needs of Humanistic Jews. Rather than force a weekly service that few people will attend, it may be better to get creative in order to engage the members and keep them interested. Perhaps each shabbat in the month is marked in a different way: one shabbat is a regular service, another is an erev shabbat potluck dinner, another is havdalah followed by snacks and games, and the fourth is a shabbat morning group meditation possibly with singing or chanting. By differentiating the activities as well as the times, the community will be better able to fulfill the needs of people with chaotic schedules and different interests.

Humanistic Judaism has a lot of potential. But in order for that potential to be actualized, the SHJ must be bold and innovative, and it must actively reach out to its target demographic. If it cannot do this, it will be doomed to remain small and uninfluential in the Jewish community.

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